Equipe HQ
Customer data platform built for pro sports teams and college athletics departments.
Overview
Equipe HQ is a customer data platform (CDP) built exclusively for pro sports franchises and college athletic departments. It connects all your fan and customer data from disparate sources — ticketing, merchandise, donations, streaming — into a single unified profile called a Golden Record. The platform is designed to give sports organizations full ownership and control of their customer data universe.
How it works
Organizations connect their existing data sources (CRMs, ticketing systems, databases, APIs, and file drops) into Equipe, which then cleans and unifies that data into Golden Records for every customer. From there, teams can build highly targeted audience segments in minutes, run personalized marketing campaigns, and activate agentic workflows. Equipe also provides propensity scoring and AI-powered insights to help front office staff make smarter decisions — no technical expertise required.