5x5 is a basketball-focused publication created by Royce Webb, a longtime editor and journalist known for his influential work at ESPN. The newsletter blends deep NBA analysis with reflections on culture, storytelling, and the evolving way people talk about basketball. Webb’s experience working with top writers such as Zach Lowe, Kevin Pelton, and John Hollinger shapes a thoughtful approach to how fans and analysts interpret the game today.
The newsletter delivers two to three original articles each week, covering topics like player evaluation, media coverage, basketball philosophy, and data-driven trends. Readers get a mix of analytics, commentary, and insight into how basketball narratives are created. Beyond stats, Webb dissects how fans and analysts think about the game and what that reveals about the sport’s future. His decades in sports journalism make every piece both informed and accessible, appealing to readers who want perspective grounded in experience.
5x5 is for anyone who loves basketball on a deeper level and enjoys reading about the sport from a writer who helped shape modern basketball media. It offers smart, reflective commentary that bridges analytics and storytelling, making it one of the most engaging reads for fans who care about how the game is played, covered, and understood.